Kawasaki
Let the Good Times Roll
TRANSLATED KAWASAKI’S PERFORMANCE HERITAGE INTO A MODERN LIFESTYLE COLLECTION….DEFINING THE CREATIVE DIRECTION, PRODUCT, BRANDING, AND MERCHANDISING FROM CONCEPT THROUGH MARKET.
Disney
runDisney
CORE CASUAL & ATHLETIC COLLECTION
CREATED THE PRODUCT AND CREATIVE DIRECTION FOR DISNEY’S RUNDISNEY CORE CASUAL AND ATHLETIC COLLECTION, DEVELOPING THE APPAREL, GRAPHICS, AND ACCESSORIES ACROSS THE ASSORTMENT. TRANSLATED THE runDisney EXPERIENCE INTO A COHESIVE PRODUCT LANGUAGE THAT BALANCED PERFORMANCE, LIFESTYLE, AND DISNEY BRAND DNA.
STOCK
ROBERT STOCK × MADISON SQUARE GARDEN
CREATED A LIMITED-EDITION COMMEMORATIVE HOODIE COLLECTION WITH ROBERT STOCK, TRANSFORMING MADISON SQUARE GARDEN’S ICONIC BRAND EQUITY INTO A COLLECTIBLE PRODUCT WITH A DISTINCT VISUAL LANGUAGE AND MARKET PRESENCE.
S T A I N
DEFINED THE BRAND’S CREATIVE VISION, PRODUCT ARCHITECTURE, AND COMMERCIAL STRATEGY, BRANDING, DEVELOPING THE PRODUCT LINE, TECHNICAL PACKAGES, AND CONTRIBUTING TO ARTWORK WHILE ALIGNING CREATIVE DIRECTION WITH PRICING, MARGINS, AND MARKET POSITIONING.
elevenparis
VISUAL DIRECTION & PRODUCTION
DEFINED AND LED THE VISUAL LANGUAGE FOR elevenparis, DIRECTING AND PRODUCING PHOTO AND VIDEO FROM CONCEPT THROUGH FINAL EXECUTION. CREATED CONTENT THAT ELEVATED BRAND POSITIONING, STRENGTHENED PRODUCT STORYTELLING, AND ESTABLISHED A CONSISTENT VISUAL IDENTITY ACROSS CHANNELS.
The MESTIZO
PRE-LAUNCH BRAND & PRODUCT ARCHITECTURE
LED THE PRE-LAUNCH DEVELOPMENT OF THE MESTIZO, BUILDING THE BRAND AND PRODUCT ARCHITECTURE FROM THE GROUND UP. DEFINED BRAND POSITIONING, PRODUCT DIRECTION, PACKAGING, MERCHANDISING, DIGITAL PRESENCE, AND E-COMMERCE STRATEGY TO CREATE A COHESIVE FOUNDATION FOR MARKET ENTRY. ALIGNED PRODUCT, BRAND STORY, AND CUSTOMER EXPERIENCE ACROSS EVERY TOUCHPOINT AHEAD OF LAUNCH.
Reyn Spooner
“Mind Body & Soul”
SPRING/SUMMER CAPSULE (MEN’S, WOMEN’S & ACCESSORIES)
CREATED THE COMPLETE SPRING/SUMMER COLLECTION BY HAND, DEVELOPING THE FASHION DESIGN, GRAPHICS, AND PRODUCT DIRECTION ACROSS MEN’S, WOMEN’S, AND ACCESSORIES. TRANSLATED REYN SPOONER’S DISTINCT HERITAGE INTO A COHESIVE, CONTEMPORARY ASSORTMENT WHILE DEFINING THE VISUAL LANGUAGE AND MERCHANDISING DIRECTION.
